Color theory test.
Visible light and color certainly influence and affect living things, from plants, animals to various microorganisms. In fact, virtually all species in the plant kingdom thrive in visible light and are inhibited by infrared and ultraviolet energy. Infrared and ultraviolet at both ends of the spectrum, in addition to colors within the visible spectrum, produce physiological and psychological effects in animals and humans (Walker, 2004).
Hayden Frye, the coach of the University of Iowa Hawk eyes football team, has not lost a home game in many years of training at that university.
Part of his success he attributes to the colors of the home team and the dressing rooms of the visiting team. The Hawk eyes’ costumes are painted blue. The visiting team’s dressing room is decorated in pink. The color blue gives Iowa players a sense of strength and aggression. Pink, on the other hand, has a weakening effect on physical strength and causes the release of norepinephrine in the body and brain.
Norepinephrine is a chemical that inhibits specific hormones that contribute to aggressive behavior. Thus, Frye’s painting lessens the aggression and strength of members of the opposing team (Walker, 2004).
In 1979, researchers at the University of California at Berkeley completed a study conducted in the California prison system. The prison guards, selected for their strength and endurance, were instructed to exercise with heavy dumbbells. They performed as many curls with the weights as possible. Some guards were excessively muscular and strong. A guard was able to repeat the curling exercise with heavy weights an amazing twenty-eight times. When he finished, a tall, wide blue card was placed in front of him, blocking his view of everything but the color blue. Although he felt some fatigue and used the same weights, he was able to repeat the exercise and even increase the number of curls one at a time, making a staggering twenty-nine curls. However, when the researchers replaced the blue card with a pink one, the muscle guard, even after resting, was only able to make five curls with the weights. Other strong and muscular guards repeated the exercise with the same results (Walker, 2004).
Although people react to the message sent by color on a cognitive, emotional and symbolic level, it cannot always explain those reactions. Colors send out countless signals about people, places, and things. In general, Birren distinguishes between warm and cool colors. Warm colors are those in the range of red, while cool colors are those in the range of blue to green. Warm colors tend to be perceived as active and exciting colors that accelerate our perception of time. They can be welcoming and inviting or exciting. On the contrary, cold colors slow down our professional (Starr and McCormick, 2004).
Red is a powerful color associated with vitality, energy, and ambition. It is an action color that prompts people to pay attention and react. Pink, on the other hand, is a lighter shade of red, rather than being a color itself. Research reported in the example above that pink can have a weakening or calming effect that helps relax muscles. Pink has a more calming and calming effect than other warm colors. Chiazzari reports that pink also helps people feel protected and cared for. Orange is an energetic and stimulating color that jovially transmits warmth. It is associated with Halloween, Thanksgiving, and fall. Birren reports that it is a social and cheerful color. Chiazarri and Birren describe that orange has a stimulating effect on the gastric system. In fact, architects and interior designers often recommend orange for dining rooms or cafes for its effect on digestion. However, orange is not a serious color and can be seen as superficial as a result. Orange also symbolizes caution. Being symbolically associated with Halloween, orange alsoit can convey mistrust, as it symbolically represents deception (Starr and McCormick, 2004).
Luscher describes yellow as a bright and stimulating color. His research shows that, like people’s exposure to red, people’s exposure to yellow increases blood pressure, pulse, and respiratory rate. Also, yellow affects the sympathetic nervous system. Symbolically, yellow is the color of energetic thinking. Stimulates discrimination, memory, clear thinking, decision-making and good, reason-based judgment. Yellow is the color of summer and sunlight. He is optimistic and cheerful. However, yellow can also symbolize cowardice, prejudice and fear. On the other hand, as one of the coldest colors, green transmits peace, tranquility and relaxation and can make people feel lazy. It symbolizes being well adjusted socially, and is preferred by those who belong to clubs or assume civil duties (Starr and McCormick, 2004).
Indigo is the color of insight and intuitive wisdom. Furthermore, it presents to the human mind the deepest reality of beauty and truth in everything. Purple or violet, on the other hand, is the color for connection with the transcendent spirit and the feeling of being at home in the cosmos. It also allows the human mind to feel freedom and unity (Bennett, 2004).
Color in general is fundamental to practically every facet of life. However, the way an individual perceives a color may be different from the perception of another individual. In addition to this, the color sets a mood. The effects of mood and color psychology must be carefully considered in terms of the effect of the desired message. When colors are creatively combined, themes can be depicted, ideas conveyed, and other individuals encouraged to take action (Kupsh & Graves, 1993).
Bennet, R.R. (2004). Healing Magic: A Green Witch Guidebook. New York: Sterling Publishing Company, Inc.
Kupsh, J. and P.R. Graves. (1993). Here’s how: Create high-impact business presentations. Chicago: NTC / Contemporary Publishing Company.
Starr, H. and M. McCormick. (2004). Jury Selection: An Attorney’s Guide to the Law and Methods of the Jury. New York: Aspen Publishers.
Walker, Morton. (2004). The Power of Color. New York: Avery Publishing Group, Inc.